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My Resume

This page demonstrates previous experience and qualifications that set me apart from other candidates and make me suitable for potential jobs

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Education

James Madison University (JMU)

Harrisonburg, VA

  • Bachelor of Business Administration: Marketing

  • Digital Marketing Concentration

  • Minors in Honors Interdisciplinary Studies and Business Analytics

  • Cumulative GPA: 3.56

Expected Graduation: May 2025

Work Experience

A Brief Overview of my Professional Experience

Marketing Assistant
James Madison University (UREC)

  • Design and implement marketing strategies to promote programs and services among various departments

  • Develop physical and digital marketing campaigns for external stakeholders to increase registrations of students

  • Conduct research on market trends and opportunities in order to design campaigns curated to increase participation at UREC

January 2024 - Present

June 2024 - July 2024

  • Design and implement marketing strategies to promote programs and services among various departments

  • Develop physical and digital marketing campaigns for external stakeholders to increase registrations of students

  • Conduct research on market trends and opportunities in order to design campaigns curated to increase participation at UREC

Marketing Analytics Intern
MCRA

Student Media Assistant
James Madison University (UCC)

August 2022 - August 2023

  • Design and implement marketing strategies to promote programs and services among various departments

  • Develop physical and digital marketing campaigns for external stakeholders to increase registrations of students

  • Conduct research on market trends and opportunities in order to design campaigns curated to increase participation at UREC

Media Production Intern
Roanoke County Public Schools

  • Promoted the Burton Center by creating and editing a 15-minute tour video for potential applicants

  • Designed logos for each program and created an animated intro logo for the school

  • Assisted Hidden Valley High School in creating and editing a virtual orientation video for incoming freshmen

  • Conducted research on student engagement and developed engaging graphics for the orientation video

  • Collaborated with Roanoke County Public Schools on video projects to highlight educational benefits

August 2020-May 2021

Media Production Intern
Child Health Investment Partnership

September 2020- January 2021

  • Developed ads and promotional graphics for the "Run From 2020" event, increasing event signups

  • Contributed to fundraising efforts by supporting advertising strategies for the company's charity event

  • Maintained consistent communication with external stakeholders

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Clubs/Organizations

Madison Consulting Club

September 2023 - Present

External VP, Director of Marketing, Consultant

  • Direct all recruitment efforts by conducting outreach to key stakeholders in order to increase club applications

  • Manage social media accounts and coordinate event promotions in collaboration with the Education VP and President

  • Maintain relationships with company partners (Deloitte, EY, AFS, etc.) and university offices to enhance club experience and member engagement

Dancing Dukes

August 2021 - Present

Member, Public Relations Chair, Secretary

  • Perform at local events in Harrisonburg, VA

  • Increased total followers 31% in 6 months

  • Managed marketing and social media efforts, creating content and analyzing metrics to boost engagement

  • Designed varied styles of club merchandise to satisfy all club members

Skills

  • RStudio
  • Python
  • Excel
  • Word
  • SQL
  • Google Analytics
  • PowerPoint
  • Photoshop
  • Power BI
  • Tableau
  • Premiere Pro
  • After Effects
  • Lightroom
  • Canva
  • Illustrator
  • Trello
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Awards

MKTG 484: Integrated Marketing Communications​​

My group was fortunate to have placed third overall for the best plan in MKTG 484 as well as runner up for best presentation in our section when presenting to our semester's clients​

Certifications

  • Digital Marketing Certification - HubSpot Academy

  • Content Marketing Certification - HubSpot Academy

  • Search Engine Optimization Certification - HubSpot Academy

  • Canva Essential Training - LinkedIn

  • Google Analytics 4 - Google

  • Spreadsheet Modeling Online Course: Excel 2013

  • Social Media Marketing - Industry Specialist

  • Learning SQL Programming - LinkedIn

  • Learning Office 365 (Microsoft 365)

  • Marketing Analytics Certification - SemRush

  • Content Marketing Certification - SemRush

  • Search Engine Optimization Certification - SemRush

  • Social Media Marketing Certification - SemRush

  • WIX Expert Certification - WIX

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Volunteer Experience

As a consultant in the Madison Consulting Club, in the Spring 2024 semester I was able to work on a project team for Pasha Rest & Cafe, a local middle eastern restaurant in Harrisonburg, VA. While working with this small business, our goal was to give cohesive recommendations to our client that would help increase in person food and beverage sales through the utilization of digital marketing. In addition, as External Vice President, I currently support the acquisition and overall management of pro-bono community consulting projects that our members are currently staffed on.

References

I am happy to provide references of past employers and people who may speak on my behalf in order to accurately represent what kind of person I am and how I act in the workplace. For references, please contact one of the emails below.  

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